At OPEN, the motto is “working hard to stay small”. They did the “big company” thing, and it was time for something different. So OPEN design the bike they want to ride themselves, they produce them, sell them to like-minded people and that’s it.
Staying small forces them to focus on what matters: Product development, taking care of customers (shops and consumers), and not much else. No sponsorships, no marketing, no complete bikes, no flashy offices or employees; they simply don’t have the time for any of that.
So if the simplicity of nice bikes, nice rides, nice company and nothing else are what you’re after too, it’s OPEN.
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